Sponsor protests over missing logo

A leading beverages company which is currently the official sponsor of the Pakistan cricket team, on Monday lodged a huge protest over the negligence of the Pakistan Cricket Board (PCB) for not displaying the logo of the company on the kit of the Pakistani players in the first two One-day Internationals against Sri Lanka during the ongoing tour.

Reliable sources told Dawn that the officials of the beverages company expressed annoyance over PCB’s carelessness due to which its brand message — for which they are paying the PCB a handsome amount — could not be beamed to the audiences worldwide.

Sources further said the officials of the sponsors threatened that such blunder in future could force them to disassociate itself from the PCB.

They added that it was after the sponsor pointed out the irregularity that the PCB sent the logo with its ‘A’ team also which left for Sri Lanka the other day to play matches against their counterparts.

Although the responsibility for displaying the logo lies mainly with the PCB, team manager Yawar Saeed and his assistant manager also failed to check the error.

According to the ICC rules, the manager and his staff are responsible to check and ensure that no objectionable words or pictures are printed on the pads, bats or kits of the players.

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